Boost

Beverage Branding

Made with InDesign, Illustrator and XD

For this assignment, we were expected to create a brand identity for a drink of our choice. This included choosing the type of drink itself, a name, drink packaging, and a website landing page for the drink brand. I decided to brand a flavored iced coffee brand called “Boost” aimed at college students to provide energy to get through their busy schedule. Using a Memphis style pattern and bright colors, I wanted to create a brand that was exciting and youthful while reflecting the energizing affects of the drink.